SERVICE | BRAND IDENTITY AND WEB DESIGN
BRIEF
My client required a brand identity design to effectively communicate with her team, ensuring her team could follow specific brand guidelines.
Additionally, she envisioned a captivating and user-friendly website, designed to empower her or her team with easy management capabilities post-launch. Importantly, she expressed a preference for maintaining control of the website internally, rather than relying on external web management services.
Solution
After our 'getting to know you' conversations, we delved deep into understanding their target audience and getting a thorough grasp of their preferences and needs. We delved into discussions on colours, fonts, and layouts, crafting a sleek, minimalistic brand identity kit that truly reflected my client's fundamental values. Following that, we built a website with a clean, clutter-free design aesthetic, ensuring functionality while prominently showcasing the programme's essential services and benefits. Strategically positioning key calls-to-action (CTAs) throughout the site, we seamlessly guided visitors towards their intended actions.
