SERVICE | SOCIAL MEDIA STRATEGY AND CONTENT CREATION
BRIEF
Objective: Develop a comprehensive social media strategy to amplify brand presence, engage target audience, and drive sales for the launch of their new activewear line.
Background: A rising activewear brand catering to individuals embracing an active lifestyle. With the upcoming launch of their latest collection, they aim to expand their online presence, increase brand awareness, and boost sales through strategic social media initiatives.
Requirements:
Develop a tailored social media strategy outlining approaches for each platform (Instagram, Facebook, Pinterest, TikTok) to optimise reach, engagement, and conversion.
Create a mix of organic and paid content strategies to effectively target the desired audience segments.
Generate engaging social media assets (imagery, videos, captions) to support the launch campaign and ongoing content needs.
Provide clear metrics and KPIs to track campaign performance and measure success.
Key Deliverables:
Detailed Social Media Strategy Document:
Platform-specific approaches for content creation, scheduling, and engagement.
Audience targeting insights and segmentation strategies.
Integration of organic and paid content to maximise ROI.
Proposed content calendar outlining key campaign milestones and themes.
Social Media Assets Package:
High-quality imagery and videos showcasing the new activewear line.
Captions and hashtags tailored for each platform.
Brand guidelines for consistency across all social media channels.
Solution
I delved deep into understanding their customer personas, buying habits, and preferences to craft a tailored strategy that would resonate with their audience. By conducting thorough research and analysis, I identified key demographic segments and behavioural patterns, enabling us to create targeted content that would drive engagement and conversions. The strategy I developed provided clear guidelines for the team to implement across various social media platforms, outlining content themes, posting schedules, and audience engagement tactics. By leveraging a mix of organic and paid content strategies, we maximised reach and visibility while staying true to the brand's identity and values. Additionally, I ensured that the client had access to ongoing support through a chat service for several months after completion, allowing them to ask questions and receive assistance as needed, ensuring a smooth and successful implementation of the strategy. Through this collaborative approach, we were able to empower my client to build awareness, engage their audience, and drive sales effectively.